Lyndon Baines Johnson * 1963-1969, page 1
Lyndon Baines Johnson (1908-1973), page 1
Term of Office: 1963-1969
Lyndon Baines Johnson and his Democratic vice-presidential running mate, Hubert H. Humphrey (1911-1978), defeated Barry M. Goldwater (1909-1998), of the Republican Party in the 1964 presidential campaign.
Lyndon B. Johnson, or LBJ as he was known, ascended to the presidency upon the assassination of John Kennedy in 1963. He had won the Silver Star while serving in the Navy during World War II and while in the United States Senate became one of the most skillful Majority Leaders in the history of that institution.
As President, LBJ launched a series of domestic programs focusing upon poverty, education, conservation, housing, and health care including the passage of Medicare in 1965. Together, these initiatives formed a part of his Great Society program. The Civil Rights Act of 1964 and the 1965 Voting Rights Act were also both passed under his administration. Unfortunately, the escalation of the war in Vietnam, nation-wide protests against the war, and its growing unpopularity had a deep impact upon Johnson, and on March 31, 1968 he announced he would not seek re-election as president with the words, "I shall not seek, and I will not accept, the nomination of my party for another term as your President." LBJ had hoped to spend the remainder of his term working for peace in Vietnam and on an array of urban poverty programs. The assassination of Martin Luther King, Jr. on April 4th, just 4 days after LBJ's announcement, and the resulting riots and domestic unrest shelved these efforts.
"All the Way with LBJ" was the 1964 campaign slogan for Johnson, and his cowboy hat was the most often used symbol. The "Part of the Way with LBJ" button represents the contrast in support between his domestic and foreign policies. LBJ actually campaigned in 1964 against the escalation of the war in Vietnam and felt that the Vietnamese should do their own fighting. He was seen as an alternative to Barry Goldwater who felt the war needed to be won at any cost, including nuclear weapons, until victory was achieved. Numerous items were produced, such as the "Go With Goldwater" nuclear explosion button which attempted to portray Goldwater as too extreme and militaristic. Along with buttons issued by the Democratic National Committee, an AFL-CIO COPE (Committee on Political Education) union button endorsing Johnson and Humphrey is also presented.
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